Ground-Up Boutique Hotel Development in San Francisco - High Risk, Higher Reward? | Mike Demson E22

Could you really buy a hotel development site in Fisherman’s Wharf, San Francisco—at a fire-sale price—and turn it into a boutique hotel with a projected value over $11 million?
That’s the plan today’s guest, Mike Demson, is working on. In this episode, Mike breaks down how he’s finding undervalued hotel opportunities, increasing density, reducing construction costs, and creating Instagram-worthy experiences with lean operations and smart design.
We challenge the assumptions, dig into the numbers, and talk about what it actually takes to pull off a project like this.
You’ll also hear about his second hotel project in Sonoma wine country—including a planned 67-unit expansion and brand partnership with IHG’s Vignette Collection.
If you’re thinking about hotel development—or you just want a behind-the-scenes look at a real-world deal—this one’s for you.
Connect with Mike:
Website: https://www.demsonconsulting.com
Linkedin: https://www.linkedin.com/in/mikedemson
Instagram: https://www.instagram.com/mike.demson
Facebook: https://www.facebook.com/michael.demaria.1987
Connect with Mike and Nate:
Instagram: @the_hotel_investor_playbook
Website: www.hotelinvestorplaybook.com
Contact Us: info@hotelinvestorplaybook.com
Interested in investing with Mike and Nate? Visit Malama-Capital.com for more information.